Episode 2: Your Film just Wrapped

Your Film Just Wrapped

In this episode, you will learn: 

  • Why market research is so important
  • What the different kinds of audiences are
  • Why preview/test screenings are so important – here is an Audience Questionnaire you can download and use

After you have watched the episode, here are some reflection questions:

  • What is the difference between a primary and secondary audience?
  • What is the difference between demographics and psychographics?

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