Episode 2: Your Film just Wrapped

Your Film Just Wrapped

In this episode, you will learn: 

• Why market research is so important
• What the different kinds of audiences are
• Why preview/test screenings are so important – here is an Audience Questionnaire you can download and use

After you have watched the episode, here are some reflection questions:

• What is the difference between a primary and secondary audience?
• What is the difference between demographics and psychographics?